On December 16, 2025, the press conference for the 2025-2026 Comprehensive Research Report on the Soft Decoration Industry and the thematic forum “Exploring the Power of Upward Growth” kicked off at Guangzhou Yuexiu International Congress Center. Hosted by Hometex Shenzhen, the event gathered over 20 industrial chain leaders, senior designers, and dozens of industry media reps to discuss industry transformation, consumption upgrading, and other key topics.
Mr. Yuanjin Deng, President of the Guangdong Home Textile and Decoration Association and Chairman of Shenzhen Boao Exhibition Co., Ltd., addressed industry pain points like “dual carbon” pressures, rising customer acquisition costs, and homogeneous competition. He noted the sector’s resilience: 2025 curtain and window decoration market scale exceeded RMB 220 billion, smart curtains hit RMB 1.158 billion with 63% voice control penetration, and H1 home textile exports reached USD 2.3337 billion. He emphasized cultural empowerment and announced Hometex Shenzhen 2026 will coincide with the association and exhibition’s 30th anniversary plus Shenzhen’s APEC Summit, featuring industry awards and “Silk Road Living Room” forums.
Mr. Qing Zhang, General Manager of Shenzhen Boao Exhibition Co., Ltd., outlined three 2026 strategic upgrades: expanding exhibits to full soft decoration categories for one-stop sourcing, leveraging Informa Markets’ global network to boost international influence, and developing an intelligent supply-demand matching system for targeted business connections.
Ms. Qian Zhu, WGSN’s Trend Consulting Director, analyzed 2026’s six macro trends and announced Hometex Shenzhen 2026’s theme “Integration of Myriads” with three sub-themes: “Back to Essence – Material,” “Trace to Roots – Craftsmanship,” and “Embrace Boundaries – Color.”
Ms. Xiaoyan Lu, South China Editor-in-Chief of the magazine China Textile, released the research report, highlighting bottlenecks such as sluggish B2C channels, fragmented small B demand, full-service company conversion rates below 18%, and over 40% idle factory capacity. She also pointed out opportunities in stock and elderly-friendly renovation, urging the industry to shift from “unregulated expansion” to “targeted refinement” with five breakthrough strategies.
During the forum, 3 industry leading companies shared insights: HARVEST presented a full-service breakthrough model centered on “design + product + service”; YYBS advocated for “value-driven” and long-term business principles; FABOIE COLLECTION proposed a three-step “restructure and coexist” strategy for thriving in the post-real estate era.
The event crystallized a clear transformation path for the industry—”restructuring value, capabilities, and channels”—fueling high-quality development in soft decoration.
Hometex Shenzhen 2026 is going to take place on March 7 to 10, 2026. As a premier exhibition dedicated to window and wall coverings, treatments, and protection, it can be your ideal sourcing hub for window and wall solutions and many more.
